Could this be the beginning of the end of fast food? After launching a one-night, luxury pop-up restaurant in Tokyo, McDonalds has launched another upmarket burger, the Maestro Classic, its newest product fresh out of McDonald’s kitchen. Now available only in Sweden, it’s going to take a lot more than a regular visit to the local hangout, for a taste of this new gourmet burger. Customers will require to make a table booking, a first in the world from the famous fast food chain, to experience the Maestro Classic.
“We wanted to give our most loyal customers a unique and memorable experience when they try the Maestro hamburger for the very first time. They’ve never had the opportunity to ‘book a table’ at their favorite restaurant in Sweden. With the new Maestro burger, we thought it was the right time to give them a chance to do so,” explained McDonald’s Sweden director of marketing Jeff Jackett.
Available only for a limited time, customers can book the table through Bookatable from September 22 for dining on selected dates from September 25 to October 2. A two-course meal will be on offer with the Maestro Classic as the main course. The book a table service will be available in all 31 branches in Sweden while the rest of the world will have to wait and watch.
So what do you think about McDonald venture into table service restaurants? Personally we think a fast food is best left as it is cause I don’t think I want to ‘wait to be served’ a Big Mac.
[ Via : PSFK]
