Marc Jacob’s love for ‘shiny’, well, shines through in his first ever line of makeup. Inspired by his favorite black lacquer coffee table, the luxury line pays homage to the art deco table through its sleek and shiny packaging. The Jean Dunand designed piece of furniture has been a source of immense stimulation to the designer, who apparently wouldn’t rest till his collection had packaging to match the allure noir of the table. “Every time we showed Marc (the designs), he would say, ‘No, not shiny enough,” said Michael McGeever, senior vice president at Sephora.
The packaging’s artistic expedition didn’t just end there. The nail polish bottles owe their bottom to the arc in an Ellsworth Kelly painting that Jacobs owns. Sephora executives had to measure a picture of the curve, which resembles a smile, and spend three months figuring out how to construct the glass in the desired shape.
The collaboration with Sephora earlier this year finally did show results. The blend of plastic that has come to hold Marc Jacobs’s make-up is an amalgam of softness and shine, having rounded corners that “beg to be held,” according to McGreever. As I’m sure, their contents beg to be applied as well.
The luxury line will that will include Marc Jacobs Beauty LoveMarc Lip Gel ($30), Marc Jacobs Beauty Enamored Hi-Shine Lacquer ($18), and Marc Jacobs Beauty Perfection Powder Featherweight Foundation ($46) will initially be exclusive to Sephora stores with select Marc Jacobs stores stocking it as well.
His Collection Accessories store at 385 Bleecker Street will get a dazzling makeover, much like the lovely waiting women welcoming the upcoming beauty line.