From the Vogue Paris editor to Jason Wu to Marc Jacobs: Here is how the biggest names in fashion are opening up on social media during the coronavirus pandemic

The coronavirus is forcing the fashion world’s rich and famous – such as Iris Apfel – to find novel ways to fill their days, too. Photo: Instagram


With sheltering-in-place the new normal around the world, people are finding novel ways to occupy their time and keep boredom at bay while sitting out the Covid-19 pandemic. Many figures from the fashion world are coping with cabin fever by adapting their Instagram posts in fun ways, keeping themselves – and their followers – amused during quarantine. STYLE rounded up a few of the most likeable.

Via Instagram @ellenvonunwerth

Ellen von Unwerth
The renowned fashion photographer has been posting some of her famous photos with witty references to the global pandemic, like a nude Elle MacPherson perched on a toilet clutching a roll of toilet tissue captioned, “Not sharing any!” Another featuring male model Baptiste Giabiconi showering is captioned, “Not only the hands,” and one of Kate Moss guzzling milk says, “Make sure your fridges are filled!”

Via Instagram @jasonwu

Jason Wu
“A cuisine a day keeps the blues away!” the New York-based designer posted, challenging himself to each day prepare a new dish that he has never made before. The cooking enthusiast even started a separate Instagram feed, @mrwueats, to document his culinary progress and share recipes.

Among the dishes he’s made so far: chicken noodle soup “the Chinese way”, Singapore-style vermicelli, and chicken and waffles.

Via Instagram @mrwueats

Via Instagram @mrwueats

Via Instagram @emmanuellealt

Emmanuelle Alt
The Vogue Paris editor is delving into her archives, posting: “I’m making the most of working from home and taking the opportunity to look back through the archives. So every day until we are back in the studio, I’ll be sharing one of my favourite shots from my years at Vogue.”

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Stand-outs include a 2013 Mario Sorrenti photo of model Anja Rubik in St. Barts, Inez and Vinoodh shoots with Natasha Poly in the Seychelles in 2007, and Kate Moss in Paris, circa 2009.

Via Instagram @emmanuellealt
Via Instagram @emmanuellealt


Karlie Kloss
In a video the supermodel announced that in light of the pandemic, she’ll use her Instagram feed to share resources, information and mental health and wellness tips. “I don’t know about you, but I need that community and connectivity more than ever because none of us has ever lived through something like this, something that is so universal yet touches each of our lives so personally and so profoundly,” she said.

Posts include a grueling 10-minute at-home abs workout, and recommendations for apps for meditation, a daily online dance party, and a foreign language course. Kloss also accepted Hailey Bieber’s nomination to participate in the #DoYourPartChallenge to help provide meals to those in need during the pandemic and went on to nominate Ashton Kutcher, Yara Shahidi, and Jennifer Aniston to do likewise.

Via Instagram @karliekloss
Via Instagram @iris.apfel


Iris Apfel
Staying at home is a golden opportunity to shop your wardrobe, says the nonagenarian fashion icon. “Our wardrobes are here to explore! Get in there and get creative with your favourite & long-lost items!” she wrote, showing off some of her own fabulous ensembles and encouraging followers to post theirs and tag her.

Via Instagram @iris.apfel

Via Instagram @themarcjacobs

Marc Jacobs
The iconic designer, who has recently been documenting his daily outfits on Instagram, has continued doing this – but at home, for an “all dressed up and nowhere to go” vibe. “I was brought up to always dress for dinner,” Jacobs captioned one post in which he’s wearing high fashion, posed in his bathroom with the hashtag #stayhome.

Note: This story was originally published on SCMP and has been republished on this website.