The Kardashians have accumulated a mind-boggling 1.2 billion followers on Instagram – Here is how the famous family brilliantly used their social media influence to create successful business empires.


The Kardashian’s started by giving us a peek into their family life with ‘Keeping up with the Kardashian’s.’ In the past two decades, they have all amassed massive numbers of followers on social media, apparently their numbers even go higher than the population of most countries. For instance, the population of Morocco is around 40 million, a tad bit smaller than the Instagram following of momager Kris Jenner, who rules not only her daughters’ lives and careers but is quite the sensation with 45.6 million followers. When it comes to the famous family, even a number like 45 million dwarfs when compared to her millionaire/billionaire daughters following. Kris Jenner’s tremendous following is the lowest among the women of the Kardashian Jenner clan.

Via Instagram / @kourtneykardash

The oldest Kardashian sister, Kourtney, pooches (pun intended) mommy to 6th position with 161 million followers. Next comes the sassiest of the lot, Khloe Kardashian, with her mind-blowing revenge body and her size-inclusive denim brand Good American.

Via Instagram / @kourtneykardash

With a net worth of $50 million and 217 million followers, she practically equals supermodel sister Kendall Jenner in almost every way.

Via Instagram / @kendalljenner

Kendall also boasts an enormous following of 216 million Instagram followers and a net worth of $45 million owing to her tequila brand 818 Tequila, which has officially been named the number one new spirit brand introduced in 2021.

Via Instagram / @griff

In seven months since the launch, 818 has shipped over 1.5M bottles of tequila to date and is growing fast, according to a press release shared by DailyMail.

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Via Instagram / @kimkardashian

Kim Kardashian takes the second spot with 282 million followers, and Kylie Jenner conquers her sisters with 306 million Instagram followers. With this kind of influencer Kylie Jenner has evolved into the first woman to reach 300 million Instagram followers. To better understand the immensity of this number, I would like to add that there are only three countries with a larger population than 300 million in the world- China, India, and the United States.

Via Instagram / @kyliejenner

If Kylie ever wanted to colonize her followers, she would need a country of her own! The influence of Instagram is so profound; it’s no longer merely a fan following but an aspect that profoundly impacts and contributes to their net worth, businesses, and lives in general.

Via Instagram / @skims

Kendall Jenner makes $1.05 million per post on Instagram, while Kim and Kylie earn $1.41 million and $1.49 million, respectively. Billionaire Kim K who runs solid, successful businesses like Skims, KKW Beauty, and KKW Fragrance, revealed that their fame-cementing show ‘Keeping up with the Kardashians wasn’t her primary source of income.

Via – Netflix

She has, in fact, made more from her paid posts on Instagram than an entire season of the show. The star admitted that reasons to continue filming their life on the reality show go beyond just money. Kim shared with Letterman, ‘We would not be who we are today without ‘Keeping Up With The Kardashians’, and that’s why we continue to share our lives. Even if, realistically, we can post something on social media and make more than we do a whole season.” The Kardashians’ solid presence on Instagram translates to sky-rocketing sales in their businesses.

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Megan Fox and Kourtney strike a pose for Skims.Via Instagram / @kimkardashian

Just around 9 months back, according to New York Times, Kim’s shapewear company, Skims, was valued at $1.6 billion. Skims has now catapulted to a valuation of $3.2 billion after raising $240 million in its latest funding round. Kim teamed with Fendi for the second release of best-selling styles from Drop 1 of Fendi x SKIMS is best-selling proof. So insanely popular was the first round that the makers were forced to allow fans to get their hands on anything from the Fendi x SKIMS collab for the last time. Kim Kardashian took to Instagram to announce this special.

Via Instagram / @kyliejenner

On the other hand, Kylie Jenner firmly wore the crown as the official King Kylie of Snapchat, which changed to Queen of Instagram over the years. Despite keeping a low profile on social media these past few months, the beauty mogul is currently the third most-followed account on the application behind the official Instagram page and Cristiano Ronaldo. The female force of the Kardashian clan is the reigning queens on Instagram, while brother Rob, 34, has a mere 2.6 million fans on the popular picture-sharing site.

Via Instagram / @kyliejenner

Combined, the Kardashian clan boasts more than 1.2 billion Instagram followers between them, which is an incredible feat guaranteeing their astonishing successes in the years to come!

Written By
With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.