The devil can wear Prada, but this season’s essential arm candy is actually a popcorn bag. AMC Theatres has fashionistas and movie lovers gasping over the release of the iconic sequel’s most stylish accessory yet, a ravishing red popcorn handbag inspired by The Devil Wears Prada 2. In a perfect marriage of snack-time and style, this top-handle tote, manufactured by Golden Link Inc., is designed to hold popcorn while looking runway-ready. While it follows the trend of viral theater collectibles, the frenzy surrounding this specific drop is palpable. The handbag features dual handles, a gold keyring charm, and a miniature gold high heel featuring the pitchfork detail that pays homage to the original film’s iconic trident logo. One important detail, though, the widely discussed $50 price tag refers to Fandango’s Runway Ready Bundle, which includes one movie ticket, the popcorn handbag, and a limited-edition promotional Runway Magazine, and no popcorn.
The high-fashion sequel is already creating a stir, but the final flourish is an assortment of runway-worthy exclusives that would make even Miranda Priestly give a stern nod of approval. AMC has also teased branded sunglasses featuring the trident logo, along with exclusive Coca-Cola Freestyle flavors tied to the film’s theatrical run. There is also an Opening Night Event on April 30, ahead of the movie’s May 1 release, which makes this feel less like a regular movie outing and more like a full-blown fashion moment. There is no doubt these handbags will sell like hot cakes, after all, the fiercely fashionable fanbase has been waiting twenty years for a sequel starring the powerhouse ensemble of Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci.
Even the internet’s toughest critics are sold. While novelty merchandise is often met with a skeptical eye on platforms like Reddit, the tables have officially turned. One user shared, “I usually hate the novelty popcorn buckets but I’m kinda obsessed with this one,” while an Instagram fan couldn’t contain the excitement, posting, “STOPPPP! I just booked my ticket for the opening night event and wondered what was in store! This is amazing!!!!!” For once, the popcorn bucket discourse isn’t about the outrage, but the allure. It seems the Devil has finally traded Prada for popcorn.
