Emilio Pucci and Acqua di Parma join hands for an exciting holiday collection


It’s ringing jingle bells already! In preparation for the upcoming season of merry well in advance, Emilio Pucci and Acqua di Parma have recently joined forces for a one-of-its-kind holiday collection. Yes, that’s right!


As part of the collaboration, buyers will be presented with a wide array of gift ideas, ranging from Le Nobili and Blu Mediterraneo lines of fragrances to the Notte di Stelle candle and diffuser. In addition to these, the brands will also release customized sets and a special Advent calendar next month.


The Advent Calendar ( priced at $527) will feature Acqua di Parma’s signature hatbox packaging with the dynamic Vortici print and will reveal 25 travel-size iconic products, such as the Colonia fragrance Peonia Nobile hand cream, Arancia di Capri body lotion, and Magnolia Nobile hair mist.


The collaboration will also support Save the Children’s “Rewrite the Future” campaign that is aimed at providing education, health care, economic and emergency aid for children around the world. Commenting on it, Acqua di Parma chairman and chief executive officer Laura Burdese said, “In a historic period of great difficulty, young people find themselves in an unprecedented situation in terms of schooling and education.”

She further added, “Careful attention to training is part of the company’s DNA. We’ve always dedicated the greatest of care to the transfer of traditional craft know-how to future generations. We’re therefore aware of the fundamental role played by education in protecting everything we love about our country.”

The holiday collection by Emilio Pucci and Acqua di Parma will be launched with a campaign along with a stop motion video by young Italian director Virgilio Villoresi. Well, here’s waiting for it with batted breaths!

[Via: WWD]