British luxury SUV maker Land Rover has partnered with compatriot brand Clarks to introduce a new men’s shoe collection. Called the ‘Life.Limitless’ range, it’s a combination of the core principals of both the brands and is inspired by Land Rover’s go-anywhere capability. The new collection starts with three designs for Fall 2018, while the partnership will spawn two Life.Limitless collections each year – one in the fall and one in the spring – for the next five years. Each will adhere to three core design principles: grip, environment and stability. “It is fantastic to be collaborating with another renowned British brand such as Clarks,” said Joe Sinclair, Jaguar Land Rover Branded Goods and Licensing Director. “The Life.Limitless range perfectly combines the world-class design and innovation that both Land Rover and Clarks are famous for.”
All the three new designs cover all terrain from the metropolis to the mountains. The first of the three and also the lightest style, called CLR.51N, has been created with the city in mind. The shoe will be available in three colors: Black, Grey, and Khaki Combi. The pair of shoe with low-cut design will come with Clarks’ patented GORE-TEX Extended knitted weave upper, and is priced at $200. The mid-range CLR52.N shoe is priced at $220 and is the most versatile design. It also features GORE-TEX Performance technology that offers a waterproof, insulated, and breathable properties. The third in the range, CLR53.N has been engineered for protection, stability and comfort in rugged environments, and has a price tag of $230. The Life.Limitless collection will be available to purchase from Clarks.com and in selected Clarks retailers.