We just can’t stop looking at Gucci’s heart shaped clutch


Minaudières are synonymous with Judith Leiber, right from the hugely popular ice cream sundae-inspired minaudieres to the teddy bear version and even the bedazzled ringaling rotary phone minaudiere these pieces have stolen hearts. Speaking of stealing hearts via magnificent minaudieres, the Gucci Aria collection Heart bag does take the idea of a bag stealing hearts quite literally and places a dazzling, crystal-covered anatomical beauty right in your palms. Gucci’s latest anatomical clutch comes in the shape of an actual heart in a glittery version, covered with rhinestones, and in an enameled version. The bag is supported with a delicate chain enriched with the interlocking G logo. The stunner is sported by both men’s and women’s looks and looks exceptionally eye-catching. While the enameled version only comes in a light blue hue, the charming crystallized minaudieres come in shades of expected red and popping shades of blue, yellow, black, pink, and white.


The Gucci Aria collection ‘Heart Bag’ is made entirely of metal as is the case with most minaudieres and is embellished with crystals all over is the brainchild of designer Alessandro Michele. It looks like Gucci is enjoying its tryst with unusual bags; remember the $3100 plastic, top-handle vintage lunch-box bag? Let’s wait to see what heart-stopping price tag this heart bag comes with once released.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.