This Swedish luxury brand, beloved by the Kardashians and Ronaldo, has unveiled a luxury set of Apple products priced at $250,000 and studded with 7,586 diamonds.


If you’re a fan of Apple products but want your gadgets to stand out, this bejeweled collection of Apple devices might be the thing you’re looking for; the only caveat is you must have $250,000 to spare. While we’ve seen customization companies like GoldGenie and Caviar make over-the-top versions of iPhones and other Apple products, this is the first time we’ve come across a box full of diamond-encrusted Apple goodies. Called the “Billionaire’s Gadgets” collection, the quarter-million-dollar luxury set is the work of a Swedish company named Golden Concept and includes the iPhone 15 Pro Max, Apple Watch Ultra 2, and more, all covered with diamonds.


The luxury brand claims that each set takes more than 500 hours of work by skilled craftsmen to complete. “In an increasingly saturated luxury market, it takes something extraordinary to create prestige; the Billionaire’s Gadgets collection is precisely that,” said Puia Shamsossadati, CEO and Founder of Golden Concept, comments. “The price point is certainly exclusive but reflects the painstaking labor and artisanal excellence that has gone into creating these four unique pieces, the value of which will only increase with time.”

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It all comes in a nice box

“At Golden Concept, we don’t only create luxury goods, we create a luxury lifestyle,” added Shamsossadati, “and this collection is certainly our most exclusive offering to date.” The custom iPhone 15 Pro Max included in the set contains a custom 213g platinum backplate, and 2,448 hand-set, brilliant-cut diamonds. The AirPods Max, on the other hand, features platinum-plated earcups along with 1,395 handset, brilliant cut diamonds. The Apple Watch Ultra 2 gets a special casing made of 59g platinum and encrusted with 677 hand-set diamonds.

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In addition to these Apple products, the collection also includes a Swiss-made automatic watch from Golden Concept that mimics the design of the Apple Watch Series 9 and a diamond-coated version of GC’s Royal Edition Apple Watch case. The entire set is covered with a total of 7,586 diamonds. All of these bejeweled items come in a handcrafted black oak box decked out in white leather, each tailor-made to the customer “with multiple customization options available.”

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.