Millenials get their own shade of chocolate and it’s pink

The color pink seems to be enjoying more than its fair share of popularity these days with pink diamonds, pink Rolls Royces and even pink tech hitting the market. In fact, a certain shade range of pale pinks has proved so popular with young people that it has been nicknamed “Millennial Pink”. It only took one clever company to put together the two things that we can’t get enough of Millennial pink and chocolate! Discovered by Swiss company Barry Callebaut, the chocolate is not dyed or colored in any way, but it achieves its color thanks to the way it is processed.

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Christened Ruby chocolate, the product is made using cocoa beans sourced from the Ivory Coast, Ecuador, and Brazil; as the beans are processed, a powder is extracted that is used to give the chocolate its distinctive color. The process took time to perfect, but it delivers a pink colored chocolate with a fruitier flavor.

“It’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate,” Barry Callebaut’s CEO Antoine de Saint-Affrique told Bloomberg. “It has a nice balance that speaks a lot to millennials.” The new product might be the company’s way of responding to the dip in the demand for chocolate.

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It will be a while before this new kind of chocolate hits the shelves of your local candy store, but since the last new chocolate we got was white chocolate, this might just be worth the wait.


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