Ferrari has found a new way to sell you a piece of a $3.9 million F80, turning spare body panels into hand-sketched art by its chief designer


Every carmaker eventually runs out of new things to sell you once you already own the car — after keychains, watches, and overpriced accessories and apparel. Ferrari, being Ferrari, has decided the natural next step is to turn spare body panels into collectible art. The project is called Sketch Body, and it is exactly what it sounds like. Take a hood, a rear spine, or some other sculpted panel from the 12Cilindri, Purosangue, Daytona SP3 or F80. Then let Chief Design Officer Flavio Manzoni loose on it with a marker, tracing the same expressive lines from his original concept sketches directly onto the metal that his ideas eventually became. The finished panel is part industrial object, part canvas, but wholly something you did not know you needed until Ferrari told you that you did.


The whole concept traces its roots back to the 812 Competizione Tailor Made, a one-off where sketch lines were painted onto an actual car rather than a scrap panel. Sketch Body takes that concept and detaches it from the car altogether. Just the shape, and the hand that first imagined it, meeting on the same surface. Ferrari’s own description leans heavily into poetry, calling it a dialogue between intuition and execution.

Also read -  Here’s everything you need to know about the the Ferrari 296 GTB - The V6 powered plug-in hybrid makes a stunning 819hp and goes from 0 to 60 mph in 2.9 seconds.


Ferrari has spent years proving that its design language works just fine without an engine attached, even if that goes against Enzo Ferrari’s ethos for the brand. Take for example a hood panel that becomes sculpture the moment nobody expects it to open up anymore to reveal an engine, or a frunk space. Will this outsell an actual Ferrari? Obviously not. But it does not need to.

Also read -  Ferrari F430 looks stunning with crocodile leather interiors


It exists for the small, deep-pocketed crowd who would rather own the idea of a Ferrari. For everyone else, it’s an interesting peek behind the curtain, showing how a sketch on paper eventually becomes a hypercar. Somewhere in Maranello, a marketing executive is very pleased with themselves, and honestly, they should be.


Pricing has not been announced, but given how the brand treats scarcity, with pricing from the models listed starting at half a million and going up to nearly $4 million, don’t expect it to be categorized as attainable. Sketch Body slots into Ferrari’s growing Collectibles programme, which already includes actual race-used F1 components, so the appetite for owning a piece of the marque clearly exists.

Tags from the story