For anyone who lives, eats, and breathes Porsche, the new Porsche x Smeg kitchen collection feels like it was designed with the same spirit that built the 911. It is not just about design or performance. It is about turning the daily ritual of coffee, breakfast, and late-night snacks into a personal tribute to Stuttgart’s finest machines. This collaboration between Porsche and Smeg captures the essence of both brands, merging the precision of motorsport engineering with the beauty of Italian craftsmanship.
At the heart of the collection are two pieces that define its soul: the limited-edition Salzburg Red 917-themed FAB28 fridge and the matching bean-to-cup coffee machine. Each is limited to 1,970 numbered units, a nod to the year Porsche claimed its first overall victory at Le Mans in 1970. Both come with metal authenticity plates, marking them as collector-grade pieces rather than mere appliances. The livery, complete with the number 23 roundel and heritage striping, pays homage to the iconic Porsche 917 KH that conquered the Circuit de la Sarthe. It is hard not to feel a rush of racing nostalgia every time you reach for a drink or brew your morning espresso.
The broader capsule extends this storytelling into two additional finishes: Carrara White Metallic and Shade Green Metallic, both inspired by Porsche’s signature palette. These hues are applied across a curated set of Smeg icons, including the FAB28 fridge, kettle, toaster, and blender.
Each piece is refined with subtle motorsport cues such as matte-black accents, slim striping, and darker interior trims. Even the controls feature custom numbering, reminding you that these appliances belong to a limited circle. The attention to proportion and detail mirrors Porsche’s design philosophy, where every surface and curve has a purpose.
One of the most striking examples of this design discipline is found in the fridge handle. It is proportioned to echo the ergonomics of a Porsche sports car, specifically referencing the 911 GT3 RS. It is not flashy or overly literal. Instead, it feels engineered, balanced, and intentional. That subtlety is what makes this collection succeed. It brings motorsport energy into daily life without slipping into novelty. The result is a range of products that feel as refined as they do emotional, perfectly suited for kitchens where performance matters as much as aesthetics.
The collection officially went on sale on October 15 through Smeg flagship stores, select dealers, Porsche Design Stores, and Porsche Centers. It is also available through the official online channels of both brands. Pricing begins with the 917 Salzburg FAB28 fridge at around $4,499 and the bean-to-cup coffee machine at $1,599. The standard capsule fridges come in at roughly $3,999, with kettles and toasters around $349 and the blender at $449. The pricing sits comfortably above Smeg’s standard line but well below its most extravagant art collaborations, making it attainable for collectors who value story-driven design.
Scarcity is part of the allure. The numbered runs, motorsport provenance, and controlled distribution create genuine exclusivity. It delivers pedigree and emotion without excess. And while Smeg has explored automotive crossovers before, such as the FIAT 500 x Smeg “SMEG500” bonnet cooler and the MINI x Smeg FAB28MCS refrigerator, this collaboration feels more mature and technically grounded. Those earlier efforts proved that automotive tie-ins can succeed when detailing and materials are thoughtful, and the Porsche x Smeg capsule takes that philosophy further.
For us, the Fridge 917 Salzburg and the Bean-to-Cup-Coffee-Machine 917 Salzburg are the clear highlights. They capture the pulse of Porsche’s racing history while adding purpose and personality to the kitchen. Every line, every color choice, and every tactile element feels true to the brand. This is more than a collaboration. It is Porsche’s design DNA reinterpreted for everyday life, where the spirit of Le Mans hums quietly in the background every time the coffee brews or the fridge door clicks shut.
