As the world foregoes its newly-taken fitness resolutions, Equinox Hotels has found a way to maintain a healthy discipline. After foraying into the fitness world with a portfolio of fitness clubs, Equinox is making its debut in the hospitality sector.
With Naomi Campbell at its forefront, Equinox Hotels is determined to bring back the importance of a well-balanced lifestyle. Shot by Nick Knight’s SHOWstudio, the campaign focuses on Campbell and her pursuit of movement, nutrition, and regeneration. The primary focus is to showcase Campbell following a strict regime of fitness and diet, although plagued by commitments of her busy social calendar.
New York’s Hudson Yards will house the first Equinox hotel. Experiences will be poles apart from other hotels in the Big Apple, including dark, cool rooms, elixir-focused cocktails, and fitness that’s more personalized and upscale than the already exclusive Equinox clubs.
Equinox Hotels aim to ensure guests remember to focus on themselves, amidst the hustle and bustle of the outside world. We are extremely excited to witness the major amalgamation between hospitality and fitness that Equinox will bring to the table.