The W London – Leicester Square is encouraging guests to arrive with as little luggage as possible with their new designer wardrobe service called Walk Out Wardrobe. Through a collaboration with luxury digital dress rental Girl Meets Dress, the W London is offering a guests a chance to don the finest outfits suited for any and every occasion. The hotel will offer a rail of curated outfits from Girl Meets Dress and guests can also access Girl Meets Dress’ rich archive of 4000 odd designer clothing items from brands like Victoria Beckham, Stella McCartney, Marc Jacobs and Alexander McQueen.
As a guest of the hotel all you need to do is contact Jess Patman, the hotel’s W Insider, via the 24-hour Whatever/Whenever concierge service. The curated wardrobe will be brought to you your room along with an iPad on which you can explore the entire archive. For a last minute night out, dresses can be ordered by 2pm to arrive the same day. The Girl Meets Dress personal styling service can be pre-booked so that an array of specially selected dresses would be waiting in the hotel room ready for when you check-in.
From July 15 onwards the service will be complementary for all guests who have booked a suite. For other guests prices for dress hire start from £29 ($45).