Trust Supreme to do the unthinkable! The streetwear brand is known for its choice of collaborations as much as the results of it. Supreme partnered with Leica for exclusive binoculars, and entered its first-ever beauty collaboration with Pat McGrath; However, no one could’ve anticipated the popular brand to partner with Colgate for its Fall/Winter 2020 look book. Dentists, people obsessed with Supreme, and people obsessed with dental hygiene certainly have a lot to look forward to with the Supreme x Colgate collaboration. Who could’ve thought that high-fashion would one day make its way to the dental industry and transform toothpaste into something buzzy? On second thoughts, with Supreme’s identity slapped on the Colgate toothpaste, wouldn’t this qualify to be the world’s most expensive toothpaste? Apparently, a world of luxury dental care exists and, for the longest time, was ruled by Theodent 300 as a frontrunner in luxury oral care priced at $100 a tube.
We do not have the price tag on the Supreme x Colgate toothpaste, but we know the FW20 collection releases in weekly drops starting August 20 at Supreme stores globally. The collection hits the Supreme website starting August 24. What could be the world’s most expensive toothpaste has company in the form of other miscellaneous products like a creepy Chucky doll clad in Supreme overalls and Supreme-branded name-tag stickers.