Land Rover builds the ultimate kitchen on wheels for celebrity chef Jamie Oliver

Rap artists and musicians love to pimp their rides by fitting in mobile music recording studio and other cool audio equipment in the cars and vans. If the same logic is to be used, British celebrity chef and TV personality Jamie Oliver would want a pimped ride that has his idea of the ultimate kitchen built into it. Absurd idea, you say? Not really, because the top-chef turned it into reality by teaming up with Jaguar Land Rover, the U.K.’s largest car manufacturer, to design a one-of-a-kind “kitchen on four wheels.” The British carmaker unveiled the bespoke SUV for Jamie Oliver and his family this week which is built upon the versatile Land Rover Discovery.

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Customized by Jaguar Land Rover’s Special Vehicle Operations, the one-off SUV comes with an array of cooking appliances, from a slow cooker which sits beside the engine, to an olive oil dispenser and a deployable worktop and dining table. “I gave Land Rover a massive challenge to create the ultimate kitchen on wheels. … I didn’t think they’d actually be able to put a slow-cooker next to the engine and an olive oil dispenser in the boot, but they did,” said Jamie Oliver in a statement. “The result is an amazing Discovery, tailored perfectly for me and the family — we love it.”

The versatile seven-seater Discovery was the perfect vehicle for SVO to modify it for the celebrity chef. Culinary devices found on and inside the vehicle include a two-slice toaster as part of the center console, wheels that churn butter and a rotisserie that mounts onto the front of the automobile. In addition to the 1.1-metre-wide kitchen worktop at the back of the car, a 40” flat screen TV is also fitted that slides out along with it. If you want to have a look at his bespoke Discovery and all its unique features, head over to Jamie’s official YouTube channel where you can watch him cook up in this incredible mobile kitchen.

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.