Crown Prince and Prime Minister of Saudi Arabia, Mohammed bin Salman Al Saud aka MBS’s spectacular all-year-round ski village Neom Trojena is taking shape and how! After finalizing General Hotel Management Ltd. (GHM) as the second hotel partner for Trojena, experiential travel hospitality company Collective Retreats will open a sustainability-focused property in Neom’s mountainous region. Collective Trojena is dubbed as the next-generation, ultra-sustainable retreat featuring approximately 60 open-air guest rooms dotted by marvelous water features, meeting space concepts, communal campfires to make the most of the habitat, and unmatched culinary experiences.
As part of the year-round ski destination in northwest Saudi Arabia, Collective Trojena will also cater to outdoor activities such as skiing and snowboarding, high-altitude training, paragliding, mountain biking, hiking, water sports, and more. “In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and it’s possible to both preserve the environment and deliver extraordinary guest experiences,” said Collective Retreats CEO and founder, Peter Mack.
Chris Newman, executive director, Hotel Development at Neom, added, “With Trojena and Neom overall being home to some of the most breath-taking landscapes, we’re thrilled to have selected a partner that shares our ambition to forge a new path for our industry, one that’s characterized by travelers living with nature.”
Philip Gullett, executive director and region head at Trojena, commented, “Since its inception, Collective Retreats has been lauded for its innovative thinking and passionate commitment to sustainability, making them the ideal partner for the Trojena Neom project. Collective Retreats will be outstanding stewards of this new outdoor retreat experience in Trojena and will perfectly complement the environmental and sustainability principles and practices that are at the core of the Neom project.” Collective Retreats will open its sustainable gates at the beginning of 2026, the same time as The Chedi Trojena.