Inside Rolls Royce, the first ever Public Exhibition in the automaker’s history, opened its doors to the public. The free exhibition The Exhibition at Saatchi Gallery, Duke of York Square, off the King’s Road in London’s Chelsea, is open from 13 – 16 November, before touring around the world in 2015. The British luxury carmaker decided to stage a series of exhibitions following positive reaction to this year’s Channel 4 television documentary about the company and its cars. The exhibition will take the public on a multi-sensory, interactive journey through the marquee’s world-famous design, craftsmanship and engineering, providing new levels of insight into how the super-luxury cars are made.
“For a long time we have been inspired by the notion that Rolls-Royce captivates an audience far beyond those that choose to commission one of our motor cars,” said Torsten Müller-Ötvös Chief Executive, Rolls-Royce Motor Cars. “By opening the doors to a wider audience than ever before, we are inviting visitors to explore the passion, creativity and attention to detail that come together to make the Best Cars in the World.” In an engaging interactive experience, exhibits will be brought to life on visitors’ smartphones and tablets using the latest iBeacon technology. Each of the nine rooms will focus on a key aspect in the creation of a Rolls-Royce. Expert craftsmen from the Rolls-Royce factory at Goodwood will demonstrate and explain their very particular and highly sought-after skills over the course of the exhibition.
