Jaeger-LeCoultre unveils Grande Reverso Ultra-Thin Mad Men watch

The American TV series Mad Men is nothing less of a cult these days. We earlier saw Playboy Enterprise teaming up with Mad Men star Bryan Batt to dole out a limited edition “Hef” loveseat. Now it’s Jaeger-LeCoultre that has unveiled a limited edition version of its legendary Grande Reverso Ultra-Thin timepiece dedicated to the TV series. The highlight of the product here is the case back, which has a couple of engravings like Sterling Cooper Draper Pryce and advertising agency partners’ initials.

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The timepiece here will ship in a walnut gift box complete with an advertising poster of Jaeger-LeCoultre, a copy of Roger Sterling’s letter, a copy of Roger Sterling’s book ‘Sterling’s Gold,’ and the photography of the Grande Reverso Ultra-Thin Mad Men watch. Only 25 such watches will go on sale in February 2012, right before the start of the fifth season, and each one of them will be separately numbered.

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