Care for a Kate Moss glow? Now you can tan away like the supermodel. For real! The stunning stylista has strutted off into self-tanning glory with St. Tropez. She has donned the title of Queen of tan-dom by becoming the self-tanning brand’s first-ever face. “Kate’s a girl’s girl who is recognized as cool. She resonates with customers worldwide,” said Michelle Feeney, from PZ Cussons Beauty of the Brit beauty who is sporting nothing but a St. Tropez tan in the campaign. Shot by Sølve Sundsbø, the photos feature Moss oozing ultimate glam with “The Ultimate Tan.”
Styled by Katy England, the $4 million campaign was the t(h)andiwork of Nichola Joss with hair and makeup by Sam McKnight and Val Garland. The ads have so far featured in W, Allure and Cosmopolitan in the U.K. and the U.S.; Teen Vogue, British Vogue, Grazia, Elle U.K. and the free London fashion magazine Stylist.
“My goal is to tan every single person in North America,” affirmed Maggi Ciafardini, PZ Cussons Beauty’s managing director for the Americas, of the skin-finish. St. Tropez’s self-tan mousse, according to the company, is best applied with an applicator mitt and for that brilliant bronze glow. “It works on all skin tones, has anti-aging properties and it’s safe to use,” confirmed Feeney.
In North America, St. Tropez is sold through stores including Sephora, Sephora at J.C. Penny, Lord & Taylor, The Bay in Canada, QVC and Ulta Beauty.
[Via – WWD]