Hasselblad HV a repackaged Sony A99 DSLR clad in aircraft grade metals


We are only few weeks into 2014 and Swedish camera manufacturer Hasselblad has already made quite a few announcements including the appointment of new CEO and a new 50MP CMOS-equipped medium format DSLR. The company has rolled out the next camera in its line of Sony re-makes, full-frame Hasselblad HV ‘elite’ digital camera, joining the Lunar and Stellar collection launched before it. The Hasselblad HV is based on Sony A99 with the exteriors of the two cameras being the only difference. The HV’s outer shell is made using titanium, machined high-grade aluminum, and tough PVD-finish frame to give it a rugged, unbreakable construction.

The internal functions and features of the Hasselblad HV is identical to the Sony A99, it features a 24.3 megapixel sensor and comes bundled with the highly regarded Carl Zeiss 24-70mm f/2.8 lens, but will support any Sony A-mount or DT-mount (APS-C, cropped) lens. The Sony A99 along with the Carl Zeiss lens can be bought under $5,000, but the rebranded Hasselblad shooter has been priced at 8500 Euros ($11,500 approx). For that price, the customers will get an additional specially designed, extremely robust and high performance ‘super resin’ case which can deal with shocks, impacts and extreme weather conditions (from minus 40°C up to 80° C).

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[Hasselblad]

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