Summer is just around the corner, and though there has been a certain high-low in the temperature, lips seem to just chap and look dull. Estée Lauder unveiled its new Pure Color Envy Sculpting Lipstick, which claims to sculpt lips with high-intensity, moisturising colour that stays true for up to six hours.
With colors that specifically enhance Asian skin tones, the Estée Lauder Sculpting lipsticks saturate lips with color and shine in one stroke. Multi-faceted pigments create definition so lips look shaped, sculpted, and curvaceous. A time-released Moisture Complex ensures lips feel continuously moisturized throughout the day. The lipstick’s sculpting credentials are courtesy of a new-generation wax that lends a crayon-like strength to the structure. That strength is then wrapped in softness, thanks to the brand’s new and exclusive Time Release Encapsulated Moisture Complex with Hyaluronic Acid, said to help boost lips’ ability to attract, capture and seal in continuous hydration. Special diamond-like pigments deliver the illusion of shine.
The overall effect, according to Lauder, is a lipstick that is fast and easy to apply, and achieves comprehensive coverage without the need for lip liner, primer, powder or gloss. The new lipstick is presented in sleek new packaging, inspired by modern architecture. The colour scheme echoes the brand’s signature navy and gold livery. The packaging features a practical magnetic closure.
Pure Color Envy Shine Sculpting Lipstick will be available in 16 shades, featuring four colour families: Nudes to Browns, Pinks to Berries, Corals to Reds and Mauves to Plums. It will be available at Estée Lauder stores across India from March 2015 onwards for a retail price of INR 2,300/-
