The magnificent Roman High Jeweler Bulgari extends its charm and timeless elegance to the Indian audience. Presenting the Kada, the traditional Indian bangle that’s been ‘Bulgari-sed’ and christened the B.zero1 Kada Bracelet, a limited edition piece crafted exclusively for India. Fashion and tradition marry to create a gorgeous B.zero1 that is more voluminous and statement-making than the conventional B.zero1 design and is apt for those strong Indian wrists.
The creation in dazzling yellow gold makes for a versatile accessory that can be worn by itself or teamed with watches or other bracelets to cater to the style of the modern Indian man. Ace Indian actor Ayushmann Khurrana perfectly embodies talent, style, modernity, and the Bulgari vision. Commenting on the occasion, Jean-Christophe Babin, Bulgari CEO, said, “With this important launch, we wish to honor the Kada, recognizing its eternal meaning deeply rooted in Indian culture. The B.zero1 Kada bracelet is a jewel that embodies contemporary design and tradition at the same time, maintaining the consistency of the past reinterpreted in a contemporary form and with the same spirit of India, of yesterday and today. It’s an honor to have Ayushmann Khurrana on our side as Bulgari’s India Friend of the Brand; a multifaceted talent whose dedication to his craft and his appreciation for India’s diverse culture make him the perfect embodiment of Bulgari’s vision.”
Friend of the Brand, Ayushmann Khurrana, shared, “Being a part of this incredible campaign that blends tradition with modernity has been truly inspiring. The B.zero1 Kada Bracelet is a symbol of boldness and individuality. It’s about embracing our roots while stepping into the future. I’m thrilled to be part of this project that celebrates the fusion of tradition and modernity.” The exclusive B.zero1 Kada Bracelet is available at Bulgari’s flagship boutiques at DLF Emporio, New Delhi, and Jio World Plaza, Mumbai. It can also be purchased online at www.bulgari.com.
