In a first of sorts, Reliance Brands Limited (RBL) has announced a partnership with global fresh food & organic coffee chain – Pret A Manger, to launch and build the brand in India. As part of the deal, RBL will open the food chain across the country starting with major cities and travel hubs.
Pret A Manger, which translates to ‘ready to eat’ in French was first opened in London in 1986. It currently has 550 shops globally across 9 markets including the UK, US, Europe, and Asia, offering organic coffee, sandwiches, salads, and wraps freshly made each day. Via its long-term master franchise partnership with RBL, Indian customers with a love for great sandwiches and coffee will be greeted to a new venue for healthy indulgence.
Commenting on the partnership, Darshan Mehta, MD, Reliance Brands Limited said, “Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion. Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which have been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success.”
Remarking similarly, Pano Christou, CEO, of Pret A Manger added, “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent. RBL is a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.”
If freshly made sandwiches, salads, wraps, and coffee interest you, keep a look out for RBL and Pret A Manger’s novel outlets in the city!