Times Square is an unending escalator of energy, with flashing billboards, bustling crowds, and tourists snapping photos as street performers entertain. One would think this space has never been still, until now! The only person on Earth with the power to pause the thronging chaos of Times Square is billionaire Kim Kardashian. The voluptuous beauty celebrated the unveiling of her latest project in grand fashion, a towering 60-foot Kim Kardashian balloon in the heart of New York City. For the first time, “gigantic” and “Kim” could be used in the same sentence, and as expected, the spectacle turned heads, much like the Skims co-founder herself.
Passersby couldn’t take their eyes off the massive installation, which showcased Kardashian wearing pieces from her forthcoming swimwear collection. The highlight? Skims Swim’s triangle top and cheeky tanga bottoms in a striking “Tide” shade (also available in Champagne Leopard, Champagne Tiger, Snow, and Onyx). According to WWD, the installation was further elevated by a sleek, 4-foot Tide blue deck wrapped in the brand’s signature logo.
Online reactions were just as dramatic. While many hailed Skims’ marketing team as genius, others found the stunt “beyond weird.” One X user bluntly stated that the world didn’t need this, especially with children around: “Love Skims, but why would you ever expose children to this? That’s just so wrong.”
Controversy aside, Kardashian is dominating the business world with Skims, the brand largely responsible for her $1.7 billion net worth. The shapewear empire was valued at $4 billion after a 2023 funding round, proving its unstoppable success. It’s clear Skims means a lot to the mother of four, after all, she has openly admitted that her biggest fear, aside from spiders, is public booing. And this 60-foot spectacle? It could have easily landed her in a giant bowl of boos.
But the buzz isn’t over yet. On Saturday, March 8, Skims will host a spring event on the fourth floor of Bloomingdale’s on 59th Street, where shoppers can explore the new collection, grab a free ice cream bar, and snag a free branded hair clip with any purchase.
