Now that Jay-Z has the world’s first Bugatti Tourbillon hyperwatch, will the brand-new Pink Bugatti Chiron Tourbillon watch become Beyoncé’s next iconic accessory?

Via Instagram / @beyonce / @jacobandco


The pink Bugatti Chiron Tourbillon Sapphire Crystal is a stunning example of Jacob & Co.’s haute horlogerie. It’s as if Barbie collided with a timepiece of mechanical marvels, resulting in a striking watch. Despite its pink hue, it’s not childish or overtly feminine and would even look great on the wrist of a stylish man.

Via Instagram / @jacobandco

However, we’d love to see someone like superstar Beyoncé rock this watch, matching the panache of her husband, Jay-Z, who was the first to own a $340,000 Bugatti Tourbillon Hyperwatch.

Via X / @bugatti

The 44 mm pink iteration of the Chiron Tourbillon Sapphire Crystal is crafted from a single block of solid sapphire, showcasing the intricate workings of the watch and paying homage to the genius of the Bugatti Chiron hypercar.


The timepiece boasts a miniature scale version of the car’s unforgettable W16 engine and draws inspiration from the iconic Bugatti horseshoe-shaped grille. Other eye-catching features include a power reserve indicator shaped like a fuel gauge, a tourbillon carriage resembling a radiator, and exhaust pipe-inspired structures.

Via X / @bugatti

With 578 components, the timepiece offers a 60-hour power reserve. The right crown activates 16 pistons in sapphire cylinders, and with a 15-second animation sequence, the Bugatti Chiron Tourbillon Sapphire Crystal comes to life, proving that a watch can look, feel, and operate like a 300+ mph hypercar. Complementing the pink Bugatti Chiron Tourbillon Sapphire Crystal perfectly is a white rubber strap with an 18k rose gold and titanium clasp. This limited-edition piece is a monumental engineering achievement of the 21st century.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.