First Adidas by Stella McCartney store opens up in London

After designing the Great Britain Olympic and Paralympic costumes, Stella McCartney is back in the news. The first standalone Adidas by Stella McCartney store has opened in London’s Brompton Cross. Spread over 800-square-foot and rising to two floors. The store offers Adidas by Stella McCartney activewear line, the Stella Gold collection, and a replica collection of the kit designed for the 2012 London Olympics. The designer was also actively involved in shaping up this first-of-its-kind store along with architects from APA.

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”This store is a real celebration of what we have been building for the last eight years together with Adidas, and hopefully, it is going to be the home for women to go to and find everything they need for their sports – and at the same time not having in any way to sacrifice their style. It’s very much part of the world of the Stella McCartney store that we have opened in Brompton Cross, and it’s really the icing on the cake, as far as it is expressing the different facets of the brand.”
[ Popsop ]

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