In most cases, when people think of Mukesh Ambani and his affluent family (Asia’s wealthiest), they think of staggering wealth. But with great wealth comes great influence, and the Ambanis’ influence is crossing continents and even influencing the influencers. After Mark Zuckerberg reportedly hopped onto the luxury watch-collector bandwagon during Anant Ambani’s pre-wedding festivities, the Ambani women seem to have carried their style signature all the way to makeup mogul Kylie Jenner. Nearly every prominent Ambani woman, from matriarch Nita Ambani to her daughter Isha Ambani and daughter-in-law Radhika Merchant, has been spotted with dazzling, diamond-studded initials on their pricey Hermès Birkin bags.
Their style statements were already in the six-figure range, but the addition of bespoke baubles by Indian jewelry designer Ashna Mehta adds that extra touch of billionaire flamboyance to an accessory that is already hard to get your hands on. The same flair has now been seen in Kylie Jenner’s world. She flaunted her $450,000 Himalaya Birkin with a completely iced-out bag charm shaped like the dripping lips logo created for Kylie Cosmetics. First introduced with the original Lip Kits in 2015, the emblem became an instant beauty signature and still sits front and center across her cosmetic ranges today. That symbol, synonymous with Jenner’s entrepreneurial journey, was transformed into a diamond-studded accessory for her Himalaya Birkin via Ashna Mehta’s bag bijoux collection, which she is known for.
The third-generation diamantaire captured the logo’s sensuality, boldness, and hint of rebellion to a T, right down to the liquid lipstick drip falling from the lower lip. The bespoke, one-of-one Lip Kit Bag Bijoux was handcrafted in 18kt gold and natural diamonds. The collection reportedly starts at $5,000 for a single initial, with designs like Kylie’s around $20,000, while the most expensive bag charms can climb close to $90,000. For women like the Ambanis or the Kardashians, this may be pocket change, the kind of “cute” add-on most of us would equate with buying a Zara top. Still, in a carousel on Kylie Jenner’s Instagram, she looked genuinely excited about the charms, calling it a Valentine’s Day gift from her to her. Charmed, Kylie, charmed.
