Louis Vuitton has been taking its social responsibility quite seriously. And in furthering on with its noble causes, the marquee has now joined hands with RED (non-profit created in 2006 by Bono and Bobby Shriver), to spread awareness towards their fight against AIDS. Together the two will sell exclusive candles that aren’t just luxe to look at but smell twice as nice.
The premium scented candle – titled I (RED) IS designed by Marc Newson and has been specially composed by the House’s Master Perfumer Jacques Cavallier Belletrud. The ultimate olfactory piece is crafted to excellence and includes a hand-cast, white ceramic flacon and leather handle for portability. Its wick and the cover are coated with a vibrate matte red, in ode its association with (RED) and for each piece of the candle sold, $60 USD will be donated directly to the Global Fund to help fight the end of AIDS. To render it with a perfect scent, Belletrud has further chosen the freshest of finest of ingredients in its making, including hints of sweet peony, pepper, and other floral notes.
Louis Vuitton’s exclusive candle carries ‘a strong universal character and with a real sense of liberty’ as per Belletrud who further said, “I started with a peony flower accord which has a pronounced character through its highly floral elements with hints of spice, wood, and fruit. It is a perfume in itself.” The Louis Vuitton I (RED) candle is priced at $185 USD and is currently available for sale in Louis Vuitton stores worldwide as well as online.