Wuhan, the Chinese mega-city, caught the world’s attention as the center of coronavirus. Thankfully after a super strict lockdown, the city has returned to something approaching normality in the company of luxury brand Louis Vuitton, the crown jewel of LVMH, the largest luxury group in the world. ‘SEE LV’ is an immersive journey through Maison’s 160-year-old history at Wuhan’s International Plaza. The exhibition will cover it from humble beginnings to the greatest innovations in design and technology that Louis Vuitton is now synonymous with. The month-long exhibition will exhibit 160 years of history of the famed house, from the founder Louis Vuitton’s humble background as a trunk-maker to the brand’s four recent and current designers Marc Jacobs, Kim Jones, Nicolas Ghesquière, and Virgil Abloh. The vast range of items on display will include classic bag models such as Keepall and Dauphine to Love Lock Charms Twist. LV’s confidence in Wuhan only shows it emerging as one of the largest markets for luxury goods globally and a very evident post-pandemic recovery that now plays a key role in courting Chinese consumers on their home turf.
Admission to the exhibition opened on October 31 and runs until December 6; it is free to the public and marks the first leg of Louis Vuitton’s traveling exhibition See LV.