The regal Louis Vuitton LV monogram has come full circle. In 1854, Louis Vuitton started out as an artisan luggage and suitcase maker. In the memory of his late father, his son Georges Vuitton created the now iconic ‘LV’ monogram, featuring his father’s initials, decorated with quatrefoils and four-petal flowers. The Monogram is now recognized globally as a defining signature, both literally and metaphorically, of the House of Louis Vuitton. It is within this context that Louis Vuitton’s ‘The Icon and The Iconoclasts: Celebrating Monogram’ project appears this year on account of the brand’s 160th anniversary.
French fashion house in honor of its 160th anniversary has invited six of the world’s design pioneers to reinterpret the famed monogram for a series of accessories. The six selected designers include Karl Lagerfeld, architect Frank Gehry, performance artist Cindy Sherman; industrial and product designer Marc Newson; Christian Louboutin; and Rei Kawakubo of Comme des Garçons.
Six creative iconoclasts reinterpret the monogram in an extraordinary, individual and idiosyncratic way. Each designer combines their know how of fashion, art, architecture and product design to create their interpretation of LV monogram (the icon). While the limited edition designs will be revealed in mid-October, Karl Lagerfeld has shot each of the iconoclasts and their finished products for Harper Bazaar’s upcoming October issue, which have exclusively been sourced by Business of Fashion.
[Via – Businessoffashion]