This limited edition Samsung Galaxy S23 Ultra smartphone pays tribute to the BMW M3 and comes in a cool E30-shaped box full of collectibles


Attention all BMW M3 fans! The Bavarian automaker has partnered with Samsung and SK Telecom in South Korea to introduce an M3-themed special edition version of the new Galaxy S23 Ultra flagship smartphone which is accompanied by a bundle of collectible items. The Galaxy S23 Ultra BMW M Edition features design elements borrowed over from different generations of the iconic sports sedan. Starting with its box, the special die-cast unit pays homage to the first-generation M3 model, the M3 E30, which debuted in 1986. The container is designed to look like the original M3 and hides the smartphone and the other items under the hood and the trunk.


The Galaxy S23 Ultra BMW M Edition’s hard case features a special design that integrates the current-generation G80’s hood and polarizing kidney grille on the back. In addition to that, the limited edition smartphone gets a special boot animation with the famous three colors associated with the M division. In addition to the smartphone, the box also contains six different iterations of the BMW roundel denoting the evolution of the legendary emblem. Furthermore, it also comes with a keychain that features the vintage BMW Motorsport logo introduced last year to celebrate the 50th anniversary of the M Division.

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Other goodies included in the box are a tiny air compressor, an analog watch, and a sunglass holder. If that was not all, the package also comes with a poster, a photo book, and a “We Are M” metal logo, while the buyers will also benefit from a BMW Driving Center ‘Starter Pack Voucher’ which can be used to get safe driving tips and learn dynamic driving skills from a professional instructor. The Galaxy S23 Ultra BMW M Edition is limited to just 1000 units and is only for sale in South Korea with a price tag of 1,727,000 won (about $1,370).

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.