Aman is reinventing itself with a twin of sorts, a new ultra-luxury brand pioneering performance living known as Atma. After decades of being the epitome of the remote, hyper-exclusive sanctuary where the ultimate luxury was absolute isolation, the hospitality brand has pivoted. Atma, meaning ‘the spirit’ and ‘the true self’ in Sanskrit, trades tranquil resort minimalism for high-octane performance living. On the one hand, the classic Aman experience offers a peaceful escape from the world to decompress. On the other, Atma redefines the crux by promoting the optimization of the human machine.
In a nutshell, Atma represents Aman Group’s most aggressive and unapologetic pivot to date, roping in tennis legend Novak Djokovic as Atma’s Global Partner. Built on advanced longevity, targeted nutrition, and elite athletic recovery, the pillars of this new Aman spirit are refreshing. The Brickell financial district site was secured for a staggering $520 million to bring this vision to life.
Slated for completion in 2031, Atma Miami will stand tall as a towering 1,049-foot supertall skyscraper, tying the limit for the tallest permitted building in Florida. Developed by OKO Group and Oak Row Equities, the edifice will house a hotel, 480 branded residences scaling up to sprawling six-bedroom penthouses, and a highly guarded private members club. The design, spearheaded by SHoP Architects with interiors by Studio Paolo Ferrari, will retain wellness-focused architecture, flaunting curved balconies and floor-to-ceiling windows.
Another focal point is the spa and the importance rendered to it. At the heart of the tower sits a jaw-dropping 120,000-square-foot medical wellness and spa center. To put that massive scale into perspective, the upcoming Aman Miami Beach opening across the bay will feature a comparatively modest 20,000-square-foot spa. This is where Djokovic’s influence becomes most palpable with a focus on mobility and conditioning labs alongside dedicated medical recovery zones.
Adding to this impressive menu is a world-class racquet club boasting a suite of nine indoor courts for padel, squash, and tennis. It is designed as a playground for the bio-hacking elite, complete with nutrition-led dining venues and a private marina on Biscayne Bay. Aman is no longer just selling a tranquil night’s sleep. It is selling peak human performance when the eyes open to conquer a new day. Atma brings forth the sanctuary, only in a supercharged avatar the world did not know it needed.
(All images courtesy Aman)
