Honma and Bugatti have just made the Bugatti of golf clubs. It’s not just hyperbole either, but literally, with Bugatti’s name stamped on the shaft, Bugatti’s design DNA worked into the clubhead, and a price point that will filter the audience down to roughly the same people who already own the car. For wealthy golfers who perhaps already have a Tourbillon in the garage, there’s finally golf clubs to match the car.
Honma was founded in Yokohama in 1958, built on the belief that master craftsmen working by hand could achieve something no factory ever could. Over the decades, the brand became synonymous with restraint, precision, and quality. Bugatti, founded in 1909 by the obsessive Ettore Bugatti, operated from exactly the same principle: anything comparable to the competition wasn’t worth making at all. Two brands separated by a century, an ocean, and industries, yet sharing a similar obsession with perfection. The collaboration feels inevitable, to be honest.
The collection is split into three distinct lines. The Beres Super Premium Collection is the one collectors will be lusting after. Aerodynamic shapes pulled from the Bugatti Tourbillon’s bodywork are worked into the clubhead architecture, with the brand’s iconic horseshoe grille and C-line appearing in details most players will never notice mid-swing. The 5 Star tier runs $72,000 a set and is limited to just 20 worldwide. The 4 Star comes in at $25,000, the 3 Star at $12,500. The ice-blue finish on both uses the same two-tone paint technique as the Tourbillon’s bodywork. These clubs aren’t merely ones you use to play the great game. They are clubs you own, with pride.
The Tour World Premium Collection takes a different approach. Drawing from Honma’s TW777 professional line, these are more performance focused, with titanium-carbon construction and precision CNC milling designed to actually win. Sets start at $6,500, and are a relative bargain. There’s also the 4-star and 5-star Bugatti putters, designed to resemble the hood of a hypercar, with the Tourbillon’s dials providing inspiration for the delicate engravings on the sole of the putter. These range from $3,200 to $9,600. For context on where these sets sit within Honma’s universe, the Beres 7 Star Fuji Limited Edition retails for $399,000. Which means the Bugatti sets aren’t even the most expensive clubs the brand has ever made, by some measure. Turns out, they’re just the most fitting for millionaire auto enthusiasts.
This isn’t the first time automotive prestige has found its way onto the fairway. Porsche and TaylorMade have explored co-branded territory, and Bentley has long maintained its own golf accessories line. But nothing quite reaches this altitude, exactly how Ettore Bugatti would have had it.
