Netflix reportedly trialing an additional ‘Ultra’ tier that could add a higher price option

Netflix has slowly increased its subscription charges for its streaming service over the few years. In fact, in October the company bumped the pricing of its Standard and Premium plans by $1 and $2, respectively. However, it appears that Netflix is about to a new, higher priced tier of service in addition to its current plans. According to a report from Italy, Netflix will add a new fourth tier of service called Ultra that will be priced at €16.99 (about $20) a month in the country and placed above the current Premium tier that is priced at €13.99. A Netflix spokesperson told CNET that “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.”

The promotional material for this new streaming package which compares all the different available plans indicates that it would essentially be the same as the current Premium tier. The only difference with the Ultra plan is that it supports HDR video and HD audio, and four screens can use the subscription at the same time. The new updated plans reduce the number of screens that can stream Netflix simultaneously with the Premium plan from 4 to 2. So basically the Ultra tier appears to be nothing else but a $6 price hike for Premium users; although, Netflix hasn’t yet officially changed its current plan.


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