Shock marketing tactics always run the risk of alienating potential customers, while bringing new ones into the fold. In the case of Jaguar’s rebranding…
A video of a totaled classic Jaguar XK120 has gone viral on social media platforms, which was destroyed in a head-on collision with a…
We’re sure there’s someone out there who can relate to placing an order for something, and then forgetting you’ve ordered it while you wait…
Jaguar is looking to make the move from another premium automobile manufacturer to a luxury marque, with a brand relaunch in the works. Part…
Building supercars is an exceptionally tricky business. For every supercar that adorned millions of bedroom walls as pinup posters, there are plenty of failed…
Spending 20 grand on a mangled car from the 1960s might sound outrageous, right? But, what if I tell you that it might be…
In just over a decade, electric cars have gone from being boring machines with an obnoxiously bad driving range and performance that can put…
The legendary E-type by Jaguar has turned 60 and it’s time to celebrate. The Glenturret is releasing the limited-edition E-type 60th Anniversary Single Malt…
The celebrated Jaguar E-Type sports car has turned sixty. Widely regarded as the most beautiful car ever made, the E-Type made its debut exactly…
Jaguar has revealed yet another Continuation model and it’s just as stunning as all the previous classics that have been revived as a part…
Last year might have been cancelled in the minds of many, but for Dua Lipa it was a year of new highs – most…
The Jaguar E-Type is widely regarded as one of the most iconic and beautiful cars ever made. Even the legendary Enzo Ferrari once called…