A few months back, British automaker Land Rover released new teasers of the upcoming all-electric Range Rover, the brand’s first-ever EV. Captured while being put through its paces on the frozen lakes of Sweden, the battery-electric Range Rover looks nearly identical to its gas-powered counterpart. This might be one of the major reasons why the zero-emissions SUV has garnered so much interest months before its official launch. The waitlist for the Range Rover Electric recently crossed 38,000, doubling the number of potential buyers over the last four months.
The British marque started accepting orders for the Range Rover Electric in December last year. By February, Land Rover had more than 16,000 potential customers lined up for its first all-electric model, with the company saying that the upcoming model was already “generating strong interest.” On Wednesday at its Investor Day 2024 event, JLR highlighted in its presentation that the Range Rover Electric waitlist had reached over 38,000, more than twice the number reported in February. Furthermore, the automaker claimed the electric SUV has garnered over 186 million views on social media channels as anticipations around the model continue to build.
Described as the “quietest and most refined Range Rover ever created,” the Range Rover Electric will come with a new electric propulsion system developed in-house. Land Rover claims it will help the brand “exceed its already renowned performance on low-grip surfaces, ensuring all-terrain, all-weather, and all-surface capability.” Additionally, the car manufacturer has also come up with a new traction control system. It will distribute wheel-slip management to each electric drive unit instead of relying on each wheel’s ABS module. Reportedly, the new system reduces the torque reaction time at each wheel from about 100 milliseconds to only 1 millisecond.
Land Rover says the electric SUV will be capable of driving through 33.5 inches of water, making it better than the GMC Hummer EV and Toyota Land Cruiser, which have water-wading depths of 32 inches and 27.5 inches, respectively. That’s all we know so far, as the British automaker has yet to reveal the rest of the hardware details and specs. The Range Rover Electric is expected to debut by the end of 2024 and could have a starting price close to $120,000.
