Rolex watches are so sought-after that they are unavailable most of the time. Thanks to Vertigo1983, one of the biggest watch accounts around, who posted a range of images created by AI to show what a collaboration between Lego and Rolex would look like, the second-best option looks just as stellar. The watch lover’s series was packed with likes and comments for his AI-generated mashups of Lego with Rolex, Cartier, and Audemars Piguet as insanely realistic models.
Fans and followers couldn’t believe the result could be so fantastic and urged Lego to make this fantastic manifestation a reality. Vertigo1983’s post reiterated that sentiment: ‘If Lego teamed up with watch brands, it would probably be the collaboration that satisfies everyone. Please, @lego, do it. It would be the best way to introduce children to the field of fine watchmaking.’
The series of images includes a bejeweled Cartier Santos, an iced Rolex Datejust 41mm, a Rolex Daytona, a Rolex Sea-Dweller, etc. Followers couldn’t get enough of the creations, and the AI-generated watch series went viral on Instagram with 192k likes and over 2000 comments. One user commented, ‘Put me on the waitlist for a Daytona, please,’ while another stated excitedly, ‘I’d buy every one.’
One follower confessed, ‘Now here’s a collection I’d happily queue in the rain for if it existed.’ At the rate people all over social media like the collaboration that never happened, it might just become a reality. Vertigo1983 boasts 1M followers on Instagram and brings the best of haute Horlogerie on the table.
