Ferrari and Bugatti Lego sets fly off the shelves; it’s high time we also had Rolex and Audemars Piguet Lego sets.

Via Instagram / @vertigo1983


Rolex watches are so sought-after that they are unavailable most of the time. Thanks to Vertigo1983, one of the biggest watch accounts around, who posted a range of images created by AI to show what a collaboration between Lego and Rolex would look like, the second-best option looks just as stellar. The watch lover’s series was packed with likes and comments for his AI-generated mashups of Lego with Rolex, Cartier, and Audemars Piguet as insanely realistic models.

Via Instagram / @vertigo1983

Fans and followers couldn’t believe the result could be so fantastic and urged Lego to make this fantastic manifestation a reality. Vertigo1983’s post reiterated that sentiment: ‘If Lego teamed up with watch brands, it would probably be the collaboration that satisfies everyone. Please, @lego, do it. It would be the best way to introduce children to the field of fine watchmaking.’

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Via Instagram / @vertigo1983

The series of images includes a bejeweled Cartier Santos, an iced Rolex Datejust 41mm, a Rolex Daytona, a Rolex Sea-Dweller, etc. Followers couldn’t get enough of the creations, and the AI-generated watch series went viral on Instagram with 192k likes and over 2000 comments. One user commented, ‘Put me on the waitlist for a Daytona, please,’ while another stated excitedly, ‘I’d buy every one.’

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Via Instagram / @vertigo1983

One follower confessed, ‘Now here’s a collection I’d happily queue in the rain for if it existed.’ At the rate people all over social media like the collaboration that never happened, it might just become a reality. Vertigo1983 boasts 1M followers on Instagram and brings the best of haute Horlogerie on the table.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.