Japan, the land of the rising sun is basking under the glory of a new majestic building in the heart of Tokyo’s upmarket Ginza area. The Swatch Group Japan inaugurated its new building, the Nicolas G. Hayek Center that is designed by Shigeru Ban – is home to seven prestigious boutiques (Breguet, Blancpain, Glashütte Original, Jaquet-Droz, Leon Hatot, Omega, and Swatch brands), as well as three floors dedicated to after-sales service. Now watch enthusiasts have one more reason to visit Japan. It took three years to complete the project. It also accommodates offices of Swatch Group Japan while three floors are dedicated to after-sales service. As for the 14th floor, La Cité du Temps is devoted to an interaction between the brands and the public, in the form of exhibitions, concerts, and press conferences.
One special feature of the Nicolas G. Hayek Center is its hydraulic elevators which will in fact be boutiques transporting visitors from the ground floor to the exhibition halls for each Swatch Group brand represented. These platforms will move at a speed of around 15 meters per minute, giving visitors the pleasant sensation of floating across the atrium. Although it’s not officially confirmed, the estimated cost of this project is over 150 million Swiss francs!!! This is one project that deserved its budget.