Tag Heuer has partnered with Netflix’s most expensive movie ever


In the latest list of collaborations, we have Netflix and Tag Heuer come together for The Gray Man. The novel film, directed by Joe & Anthony Russo, sees Tag Heuer brand ambassador Ryan Gosling take on his biggest role yet – all while flaunting the iconic Tag Heuer Carrera.


What’s the collaboration all about:
The collaboration features the legendary timepiece’s occurrence on the screen as Gosling dons his fierce character as CIA-trained operative Court Gentry / Sierra Six. Created for high-speed pursuits on the racetrack, the watch represents a showcase of the brand’s motor racing heritage and is worn by Gosling with much style and confidence.

Commenting on his role and the watch’s placement in it, Gosling said, “Six is an agent whose life is on the line – every second of the day and he needs a watch that’s got him covered. It takes precision and dedication for him to survive, and so it seemed like the perfect fit for him to wear the TAG Heuer Carrera.”

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More about the Tag Heuer Carrera Three Hands collection:
The Carrera Three Hands collection is comprised of a quartet of key models executed in stainless steel. The watches are available either with a matching bracelet or leather strap. The one worn by Gosling includes two versions of the same timepiece: one on a steel bracelet (ref. WBN2111.BA0639) and the same on a leather strap (ref. WBN2111.FC6505).

It showcases a silver sunburst finished dial with a symmetrical date window at six o’clock in a universally wearable 39mm steel case size. The watch further boasts the Calibre 5 Automatic movement, which is accurate, reliable, and delivers 38 hours of power reserve. Robust yet dapper, the timepiece makes a perfect fit for Gosling’s character in the movie.

Tag Heuer’s word on the partnership:
Commenting on the exclusive association, TAG Heuer CEO Frédéric Arnault in a statement said, “We are thrilled to partner with Netflix for The Gray Man – not only does it star our very own brand ambassador in the form of Hollywood icon Ryan Gosling, but with a cast that also includes Chris Evans and Regé-Jean Page.”

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He further noted, “With the Russo brothers directing, it already is the must-watch movie of 2022. And what else would Gosling’s unflappable Sierra Six wear than a TAG Heuer Carrera Three Hands – an iconic timepiece that is designed for those who don’t crack under pressure.”

Those interested to catch glimpse of the TAG Heuer Carrera ‘3 Hands’ as worn by Ryan Gosling in The Gray Man live can head to select theaters on 15 July 2022 or watch the film on Netflix on 22 July 2022. Alternatively, the collection is also available purchase online here.

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.