Pretty stationary, fragrant envelopes and lovingly collected stamps those are the memories that letter writers hold dear. And while snail mail may be a thing of the past for most of us, Veuve Clicquot aims to bring good old fashioned letter writing back in the spotlight with their latest endeavor- a branded mail truck. Veuve Clicquot is sending their signature yellow mail truck all across the United States in a bid to revive the lost art of letter writing. But that’s not all, the mail truck will also be in attendance at various events at hotels and restaurants across the country serving up their signature Yellow label and Rose champagnes both by the glass and by the bottle.
The mail truck was inspired by Madame Clicquot who, after the passing of her husband, continued the business through varied correspondences with agents, suppliers and other important people. It is an interesting way for the brand to pay tribute to an outdated yet decidedly effective mode of communication.
While writing a letter to someone in the country is one of the things the truck advocates, for those among us whose hands start cramping at the mere mention of a pencil (and seriously, while you were getting your paper ready we already mass texted all of our friends in the northern hemisphere!) the truck allows you to snap a quick selfie, enjoy music courtesy of their DJ and be entertained by illusionists and digital caricaturists.
[Via – Luxury-Daily]