Shopping at Bergdorf Goodman is about to get a whole lot better. Located on the corner of Fifth Avenue and 58th Street, the store will soon dedicate 25,000 more square feet of floor space to shopping by shifting executive offices and back-office areas to a space above the neighboring Paris Theater. The renovation will be complete in 2018 and will bring the store’s total selling space up to an impressive 175,000 square feet.
The renovation is part of the store’s BG 20/20 project which also includes the launch of the “Modernist Collections” on the renovated sixth floor, and, will soon see the addition of a new jewelry salon with its own windows on 57th Street. By fall next year the main floor will be turned into a series of salons for luxury handbags (naturally). A refreshed shoe area and improved shops-in-shop for designers have also been part of the massive renovation project. More changes are still in store.
Bergdorf Goodman’s president Joshua Schulman called this “the biggest expansion to the women’s store since 1967.” According to Racked, the only hints he dropped about what was in store for levels 8 and 9 were that they would hold “the fastest-growing categories and key designers” as well as “some new attractions in addition to expanding the retail space.” The area might also have some “outward-facing features.”
“Generations of Bergdorf Goodman management thought about how it might be possible to expand the footprint of the women’s store. This is about our commitment to this location. It’s the only one in the world. We have a very productive store. We want to keep investing in it to elevate the experience,” said Shulman.
The Modernist Collection brought us designers like The Row, Adam Lippes, Burberry and Marni so you can be sure that we’ll be watching like hawks to see what’s next for this quickly transforming New York icon.
[ Via : Racked ]