If you’re a bag buff with a special interest in the virtual realm of things – it couldn’t get any better for you! Burberry in association with the global online platform Roblox has launched a luxe virtual handbag collection. Yes, you heard that right!
Influenced by the brand’s “longstanding affinity for nature and the outdoors,” the limited-edition virtual range consists of five unique handbags in playful designs. They are each designed using materials like clouds, water, and wild foliage and take inspiration from Burberry’s signature Lola bag.
The ensemble is created in partnership with Builder Boy, one of Roblox’s most renowned digital fashion designers and will be released in a staggered series with one bag dropping every 24 hours. Commenting on it, Burberry’s VP of Channel Innovation Rachel Waller said:
“We are thrilled to partner with Roblox to share a virtual handbag collection and to bring our iconic Lola bag to life in an entirely new creative way. The expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers. Roblox is a platform built on imagination, community, and creativity pillars which are central to our brand, and we’re delighted to bring our virtual products to this community.”
“With this particular project it’s not just about the bag and how it exists in the real world, but it’s playful and imaginative in that if it didn’t have to exist in the limitations of the physical world, what would you do to bring the bag’s attitude and our brand elements to life?” she further added.
Each of Burberry’s limited-edition virtual Lola handbags was available to purchase for 24 hours only on the Roblox Avatar Marketplace, until the 15th of July.