The humble trench coat has long been an iconic part of British label Burberry’s style repertoire. If Louis Vuitton has their famed monogrammed luggage and Chanel, their unforgettable No. 5 perfume, then Burberry’s signature item is certainly the tan trench coat. Just last year, Britain’s favorite fashion house gave the trench a makeover by introducing two new and covetable colors: red and navy, now the brand is adding a personal touch to the outerwear garment by offering a monogramming service to personalize the coat.
You’ll recall that a few seasons ago, Burberry’s blanket style monogrammed ponchos were all the rage among the A-list celebrity set, perhaps the brand has decided to take monogram magic to the most classic garment that they offer. In the same style as the poncho, the trench coats will bear a maximum of three initials in a selection of 15 thread colors. If you buy your trench online you can have a look at what the final product will look like in the color of your choice. Monogramming will add £100 (about $140) to the price of your trench coat.
Other Burberry products like heritage cashmere scarves, ponchos and the My Burberry fragrance for women is also available for customization both in-store and online.