Puma unveils Swarovski-studded Suedes in celebration of the sneaker’s 50th anniversary

Since hitting the market for the first time in 1968, the Puma Suede has only surged in demand and style. Over the years, the iconic sneaker has donned several looks and has rocked the feet of several personalities. It now marks 50 years of existence, a milestone that Puma plans to celebrate in association with Swarovski.

To rejoice the Puma Suede’s 50th year, the shoe has been given a new crystal-studded rendition, thanks to the creative culmination of forces at Swarovski and Puma. In its new look, the Suede comes bejeweled with crystals that spell breathtaking elegance while enhancing the shoe’s contemporary style. With a Form strip garnished in Swarovski, the sneaker dons a suede black upper along with a clean white sole and black waxed laces to complete the look. Lustrous branding against the jet black further adds a sparkling finish to the already trendy footwear.

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With a classic color play and a sophisticated dash of shimmer, the new Puma Suedes exuberates class while perfectly epitomizing the legacy of two heritage brands that have made a positive influence on minds since decades. The limited-edition shoe in all its versatility is perfect for a semi-formal night out and can also be underplayed with a pair of denim and a tee. It will officially release on December 13th and can be purchased online on PUMA.com as well as across Puma Stores worldwide.

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.