In fashion, the only thing that’s constant is change and luxury fashion brand is demonstrating this by announcing the launch of their largest ever flagship store. Coming on the heels of the announcement that three of the company’s top executives namely the former CEO Gianluca Brozzetti, COO Carlo Di Biagio and the designer’s son Daniele have exited the company, comes the news that the brand is ready to launch its largest flagship store in Milan on February 22.
Located on 6 Via Montenapoleone, which is known to be Milan’s luxury shopping paradise, the store will be spread across 1,500 sq. meters and occupy 5 floors connected by a staircase boasting steps in mother-of-pearl. One of the focal points of the expansive store will be the 15 meter high digital video wall.
In commemoration of this historic launch, Cavalli will launch a special limited edition collection of clothing and accessories for women. The collection will also include a brand new fragrance titled ‘Absolute Black’ fittingly presented in a glamorous bottle encrusted with 2,500 manually applied Swarovski crystals. The store will also feature the brands iconic Hera handbag in limited edition gold and silver avatars.
[Via – Cpp-Luxury]
