It’s rare to find fashion that will be remembered for years to come. Luckily, Chanel has no problem delivering such icons, and the latest example is the Première Sound Watch—a piece that not only redefines jewelry watches but also gives us another reason to revere the Maison founded by Gabrielle “Coco” Chanel in 1910. This new watch necklace is a stunning trifecta of horology, high jewelry, and technology. You can tell time with a timeless timepiece attached to a sultry sautoir that culminates in a pair of wired headphones—all while looking like a million bucks.
The Première watch, launched in 1987, marked Chanel’s first foray into horology and was its first-ever watch, designed by Jacques Helleu. Now, nearly four decades later, Chanel’s watchmaking creation studio director, Arnaud Chastaing, has breathed new life and unparalleled beauty into the Première Sound.
This long steel sautoir necklace, coated in 18k gold reminiscent of Chanel’s signature handbag chains, not only looks fantastic but also offers state-of-the-art audio tech with high-quality sound capabilities, noise cancellation, and includes a microphone and remote control for volume, audio and video playback, as well as phone calls.
The cable is equipped with a built-in 3.5 mm jack that can connect to a smartphone. Developed in collaboration with the high-end audio company Master & Dynamic, the matching black and gold earphones can be removed if you prefer to wear the watch necklace without the tech. Beyond all of this, this high-fashion accessory also tells time through a 26 mm steel case boasting a classic black lacquered octagonal dial, making carrying your smartphone in hand feel redundant. With the world walking around in drab, white ear pods, it’s time to bring out your inner fashionista and make wired headphones sassy—like only Chanel can.
The Première Sound Watch is a limited edition and is priced at approximately $16,400. This exceptional accessory, flaunted by Lily-Rose Depp in a digital campaign, will be sold at a Chanel pop-up at the Le Bon Marché Rive Gauche department store in Paris from August 31 to October 2. It will also arrive at selected Chanel boutiques worldwide on September 2, per TownandCountryMag.
