Tag Heuer launches updated Meridiist 2 mobile phone for $5300

Tag Heuer, a company known for their ultra-premium quality watches, ventured into the luxury mobile phone market back in 2008 with their Meridiist line-up. After almost 5 years, the company has refreshed the premium mobile line-up with Meridiist 2. The 2nd generation Meridiist is lighter, thinner and more powerful than before and will come in 10 different designs divided into three different styles: Elegance, Jewellery and Prestige.

The Tag Heuer Meridiist 2 now comes with an around-the-clock exclusive concierge service, similar to the one offered by Vertu Constellation. A Tag Heuer representative can be reached on the press of a dedicated button who’ll entertain all kinds of requests, including dinner reservations to booking flight tickets at any hour of the day.

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The new Meridiist line-up now also boasts a dual-SIM card feature which will eliminate the hassle of swapping SIMs during international travel. Other bits of the premium-grade phone is similar to its predecessor. It comes with a Stainless Steel chassis, sapphire screen, and a battery that brags it can last for 28 days on a single charge. The second display on the top now features a dual-time GMT function.

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Sadly, the technology bit has remained primitive and crude without any updates. The Meridiist comes with a 5-megapixel rear camera and 8GB of storage. It sports a 2.4-inch TFT LCD display (320 x 240) on the front and a monochrome OLED display on the top. The prices start at £3,291 ($5300 approx), and the complete range is available in Tag Heuer boutiques, luxury mobile boutiques, and selected watch and jewelry retailers.

[Via – Tag-Heuer]

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.