Pharrell Williams’s magical touch at Tiffany & Co. makes diamonds float, tridents trendy, and Tahitian pearls shine brighter than gems in his third jewelry collection


Diamonds and pearls are a match made in heaven, and I certainly admire how they shine on Earth, especially when crafted by Tiffany & Co. Thanks to the genius of Pharrell Williams, who is not only the creative director of Louis Vuitton, but also an award-winning musician, skincare guru, and hotelier, jewelry is now stepping into the spotlight. The star of the show is the Tahitian cultured pearl, responsibly sourced from French Polynesia, and the innovative “Titan Setting” diamond design. In the third series of the Tiffany Titan collection, we witness a diamond rising without the usual prongs or bezels.


Who could have imagined that such a breathtaking, almost magical design would be possible? The diamonds seem to hover effortlessly, a development of Tiffany’s signature Floeting platform. “For the next iteration of the Titan story, I wanted to explore the concept of floating on some of these pieces,” says Williams. “I worked directly with the creative teams at Tiffany to integrate the Floating platform into the setting to give the illusion of that hovering effect.”

Also read -  Diamond-studded tires by Cooper celebrate 75 years of the British Formula 3 Championships


As for the Tahitian pearl line, the collection includes pendants, earrings, and rings, all featuring the groundbreaking diamond-setting method and trident-like shapes that represent Williams’ Virginia Beach roots. The 18k rose gold and pavé diamonds beautifully complement the natural blue-to-gray hues of the 11mm pearls.


The only interruption, though a welcome one, comes from the sharp spear designs and rounded links. The understated showstopper, however, is the Titan Setting, achieved by laser-cutting the diamond’s underside and adding additional facets beneath the stone’s pavilion.

Also read -  Tiffany to open first company-operated store in Moscow, Russia


This results in no visible metal when viewed straight on or from above. Each diamond is paired with a basket cut to the exact diameter and depth, ensuring a perfect fit. The result is that the diamonds appear to float, a concept that Williams connects to his Poseidon inspiration and the character’s ties to the sea. The dazzling new collection awaits an official release at the Tiffany & Co. website and the brand’s retail stores.

[All images – Tiffany and Co]