Who doesn’t want to know the secret of the most effortless way to look chic without rattling your brains over it? The answer is short and sweet- Shop H&M! If you’re looking for an even easier option you will need a style genie. For others who are taking their style file in their own hands, there is news and we need your immediate attention. H&M has announced a new collaboration with eclectic British brand Richard Allan on a 1960s-vibe womenswear collection. I wouldn’t be wrong in calling this an absolute stunner of a collection which is as swanky as it is classic. The collection features a range of dresses, blouses, skirts, shirts, trousers, and accessories donning iconic Richard Allan prints sourced from the archives of the 1962-founded brand and re-imagined in designs by the H&M in-house team.
Retro chic has always been a favourite with fashionistas and this is a ready collection so you don’t have to put 2 and 2 together. Picture long silhouettes with high necklines, wide cuffs, and soft pleats, as well as a high-octane colour palette and geometric prints reminiscent of London’s swinging 60s, all laid out for you to choose from. The collection is launching in selected stores worldwide, as well as online, from the beginning of September. It is available online on the H&M India website and the pieces are already selling like hotcakes. Hurry up so you don’t lose out on your fave pieces.